In too many organizations, customer
data lives in unconnected silos, with
data from different channels and
systems stored in separate servers,
clouds and databases scattered
across multiple departments. Before
an organization can tap into the
power of its customer data, that data
must be unified. Breaking down
data silos and bringing all your
data together in one place makes it
possible to create a master customer
record and gives you a 360-degree
view of the customer to provide
optimal customer experiences.
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