Digital transformation (DX) projects are designed to help organizations better utilize data for competitive advantage. This advantage can be realized in two forms. First, it is axiomatic to say that organizations with greater data availability will have a relative advantage over organizations that suffer data outages. Companies that cannot process customer transactions may permanently lose both the revenue and the customer. Second, organizationsthat can leverage data analyticsinto better customer insights, identify cost savings, or discoversuperior merchandizing will find market opportunitieswhere others do not.

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