Digital transformation (DX) projects are designed to help organizations
better utilize data for competitive advantage. This advantage can be
realized in two forms. First, it is axiomatic to say that organizations with
greater data availability will have a relative advantage over organizations
that suffer data outages. Companies that cannot process customer
transactions may permanently lose both the revenue and the customer.
Second, organizationsthat can leverage data analyticsinto better
customer insights, identify cost savings, or discoversuperior merchandizing
will find market opportunitieswhere others do not.
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