Digital marketing and accessibility: The modern marketer’s handbook

Introduction

Whether you’ve been using the internet to keep up with the events of the last year or using it as a way to keep busy while at home, the reality is, we’ve all been spending more time online than ever before. According to Forbes, global online content consumption doubled in 2020 and isn’t expected to slow down anytime soon.

Almost overnight, we all made a pivotal shift to becoming a digital-first culture. From professional meetings to staying in touch with friends, anything that could be conducted virtually has been. That’s included our interactions with businesses too.

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