You did your homework. You set up all your email cadences, you have a plan in place. You might even have email marketing benchmarks and metrics to meet. But suddenly, none of your mail is going through to a major mailbox provider (MBP). Instead of the bounce rates, open rates, click-throughs you’re used to, you see a steep decline in performance. Worse, you might see the MBP comprising the majority of your list returning a big, fat goose egg. Chances are you’ve been blacklisted. A complicated journey awaits you. Here’s what you’ll need to know to understand what a blocklist is and does, how you landed on it in the first place, whether you need to quickly remedy the situation, and how you avoid this happening in the future.
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