The big deal is that you can’t succeed without it. And that’s not an overstatement. Data prep might not be glamorous, but it’s the structural foundation of good business analysis. If you don’t clean, validate, and consolidate your raw data the right way, you won’t be able to get meaningful answers.
But in a typical organization, data winds up living in silos, where it can’t fulfill its potential, and in spreadsheets, where it’s manipulated by hand. Silos and manual preparation processes are like a ten-mile obstacle course lying between you and the insights that should be driving your business.
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