Expanding internationally across broader geographies and cultures can be a marker of a company’s growth trajectory. It’s an exciting time and an opportunity to capture new markets and audiences. But getting there isn’t always smooth sailing.
Behind the rose-tinted view of global expansion, lie more ghastly tales, many that involve a multitude of country-specific laws and regulations that your company must strictly follow. Fail to do that, and you’re risking
drawn-out litigation processes, high penalties and monetary costs, permanent reputational damage, and even jail time.
