Ecommerce Conversion Rate Optimization: Strategies and Best Practices
"“The purpose of a business is to create and keep a customer,” said Peter Ducker, the father of management, back in 1954.
Even in this day and age of eCommerce resurgence, the saying stays relevant.
Your eCommerce store needs to be designed considering that it’s just as essential to convert your traffic into" customers as boosting your store traffic. While providing a seamless customer experience can help convert the traffic better, focusing on the eCommerce conversion rate (also known as an eCommerce CRO) – driving your customers and prospects to buy whatever you’re selling is crucial to increasing revenue growth. Knowing your eCommerce CRO will help you drive more visitors and get more value from them.
So, that’s why eCommerce conversion rate and how to optimize is the cornerstone of eCommerce retail sales.
You’ve got to increase conversions – and as soon as you see customers abandon their carts and not convert, you’ll need to figure out what you can that can push over the line to make that purchase. So it’s all about conversion rate optimization.This blog will help you understand an eCommerce conversion rate and calculate it from the get-go (to benchmark).
We will also help you figure out what KPIs you should be measuring, what could be hindering conversion rates, and best practices for improving conversion rates.
