The rise of omnichannel shopping is reshaping the retail industry. Customers are equally
at home online and in stores, while buying more on average than their peers who prefer
one to the other.1
They’re tech savvy by nature, making them especially open to new
experiences and hungry for innovation.2
They’re also
reachable via more channels than any other cohort, both
digital and physical, and the more channels they use,
the more they tend to spend.3
And on top of all that, the
lingering effects of COVID-19 are making the flexibility of
the omnichannel approach even more valuable.
