• Welcome to the new retail landscape

    • The rise of omnichannel shopping is reshaping the retail industry. Customers are equally at home online and in stores, while buying more on average than their peers who prefer one to the other.1 They’re tech savvy by nature, making them especially open to new experiences and hungry for innovation.2 They’re also reachable via more channels than any other cohort, both digital and physical, and the more channels they use, the more they tend to spend.3 And on top of all that, the lingering effects of COVID-19 are making the flexibility of the omnichannel approach even more valuable.

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