Though life would be much easier, email marketing is not something you can “set and forget.” Sure, there are a multitude of ways to automate, standardize, and streamline your email operations to function like a well-oiled machine. But even the most efficient machines need ongoing maintenance. 

Consider this guide your mechanic. We’re going to walk you through the five points of inspection your email program needs to pass before you can consider it in good working order. This might be your first time servicing your email program, or maybe you just haven’t looked under the hood as frequently as you’d like, but no matter what brings you here, you’ll now have the tools to keep your email marketing machine running smoothly.