In just a few short years, customer experiences have shifted to span diverse digital and physical channels. That shift is challenging marketing teams to deliver consistent experiences across touchpoints, while avoiding steep learning curves or busted budgets. 

Without a framework-style platform, creating and managing the customer experiences is burdensome and expensive. Delivering engaging experiences that drive audiences along the path from awareness to loyalty can become a convoluted mess. Marketing teams need an easy to use, flexible and scalable platform to deliver digital interactions at the right time on the right device. And they need to be centrally managed to maintain the governance and compliance standards customers expect.