Executive Summary

Collaboration drives modern organizations and fuels their push to elevate design and customer experience. Unfortunately, creative and design professionals face greater time and energy demands now than ever before, making collaboration harder. Customers expect personalized content and stakeholders expect more speed and a higher volume of creative output. As we move towards greater participation in the design process, creative professionals must easily and effectively collaborate with both internal and external stakeholders as well as fellow creatives. 

However, obstacles in workflows and tools hinder creative professionals from collaborating effectively and delivering with the speed, volume, and craft expected. To address these challenges, creative and design organizations should invest in a comprehensive and flexible creative and collaborative solution that empowers creative and design professionals to do what they do best – understand customer needs and create content that meets it. 

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