Enabling Agile Finance: The Strategic Toolkit for Modern CFOs
The ‘agile approach’ is commonly used when talking about product development or GTM functions in SaaS. In companies where finance and operations are an afterthought, people and tools are typically brought in when their problems break loose. And that’s already too late. Having an agile finance function is essentially growth planning. “When you ask founders what GTM means to them, people often say GTM is sales and marketing. It’s our view that GTM is every single function within the business. That also includes finance and operations which enable and support scalability and growth.” – Joyce Mackenzie Liu
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