Today’s customers demand more digital content than ever before, and
organizations are struggling to keep up. Product content in particular,
which is essential for customers making online purchases, needs to be
compelling and reliable. But in the struggle to ramp up product content
creation to keep pace with digital business, many marketers fall short in
delivering customers the engaging and informative content they deserve.
This misstep can be attributed in large part to the management (or
mismanagement) of data on the back end. Many organizations have
multiple disparate tools, ineffective strategies, and misaligned visions
that prevent them from putting their best product content forward. A
combined digital asset management (DAM) and product information
management (PIM) strategy can help address these challenges and
empower organizations with relevant, informative product content.
