EXECUTIVE SUMMARY 


Today‚Äôs customers demand more digital content than ever before, and organizations are struggling to keep up. Product content in particular, which is essential for customers making online purchases, needs to be compelling and reliable. But in the struggle to ramp up product content creation to keep pace with digital business, many marketers fall short in delivering customers the engaging and informative content they deserve. 

This misstep can be attributed in large part to the management (or mismanagement) of data on the back end. Many organizations have multiple disparate tools, ineffective strategies, and misaligned visions that prevent them from putting their best product content forward. A combined digital asset management (DAM) and product information management (PIM) strategy can help address these challenges and empower organizations with relevant, informative product content.


















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