Many have sounded the alarm about what they see as the impending death of retail. Countless news articles have been written about the “retail apocalypse,” about how brick-and-mortar stores are slowly being phased out of existence. But it’s clear that this isn’t the case. Retail sales continue to climb year over year, and many retailers are opening stores, investing in people and experiences. Retail isn’t dying as an industry, but shifting to accommodate the changing needs of the consumer.