Give customers choice and convenience with digital customer service Ask someone to recall a recent customer service experience, and there’s a good chance you’ll get an emotional response—either love or hate. Some companies are notorious for poor customer service, inspiring stinging viral hashtags.
Other companies earn fanatical devotion due to their outstanding customer service. Service experiences are critical to both short-term customer satisfaction and long-term customer loyalty. With many customer interactions now occurring online, a digital customer service strategy is essential. Is your company prepared?
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