Evolving Customer Needs Drive Future Sales Technology Investments

Recent economic turbulence has impacted different generations differently. Despite a prospective customer base of people who largely consider themselves Baby Boomers, many sales organizations say they continue to adjust their sales approaches to address the unique needs and preferences of each generation. Recent research indicates that sales leaders will invest in technology to help them better attract and engage
with new customers.
Recent changes in technology and the ways customers communication will cause sales professionals to drop traditional sales approaches that are less personal, such as making unsolicited
phone calls. With so many businesses today operating in a hybrid virtual-plus in person mode, video communications tools, such as Zoom, have become essential to customer engagement and are expected to play a greater role in the
sales cycle going forward.

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