Global digitization has resulted in a vast array of new products and services with such high levels of convenience that it fuels a continuous loop of greater expectations for immediacy of data insights. This means that business opportunities that directly impact revenue or boost operational efficiency need to be addressed in near real-time. 

Great value comes from comparing “right now” with “the recent past” and “a full history of events.” That is what enables enterprises to analyze past behaviors to predict events, gain insights faster, and immediately address opportunities or potential risks.