Valuable information flows through and around the functional lines of any business. If yours is like most businesses, you may be putting more resources into capturing, storing, and moving information around rather than extracting value from it. Using this untapped information can aid in automating, streamlining, and triggering new, more productive, or revenue-generating activities.  
Heads of LOBs would like to flip this dynamic and drive more top-line revenue, cost efficiencies, and the reduction of risk through the timely application of knowledge. 
The same is true for those with the cross-LOB responsibilities of the C-suite, especially COOs, CIOs/CTOs, CCOs, and CAOs. Helping LOB heads use information more effectively and efficiently brings business benefits to these enterprise-wide roles as well.

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