From modest beginnings in the 1940’s to the cultural
icon it is today, Fender Musical Instruments Corporation
reaches music lovers all around the globe−from beginners
and hobbyists to acclaimed artists and performers.
Fender serves its customers through a worldwide dealer
network, thousands of products, and over 100,000
digital assets that help bring its instruments and musical
memorabilia to life. Fender realized that consistently
providing high-quality product content was paramount
in supporting their customers’ evolving purchase journey.