Financial Services Marketers Speak Out

Financial services marketers are creating a single source of truth for customer data. In order to create a comprehensive view of the customer, the number of data sources is on the rise, from 8 in 2020 to 11 by 2022. This new complexity makes data confidence a challenge, with only 38% of financial services marketers completely satisfied with the completeness, quality, and hygiene of their customer data

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