CHALLENGE: Increasing enrollment of urban- and
rural-based students during a pandemic
With both urban and rural campus settings supporting nine Illinois
counties, Black Hawk College faced the unique challenge of
realigning their enrollment strategy while targeting a diverse
Prior to the pandemic, Black Hawk College’s Dean of Enrollment
Management, Heather Bjorgan, launched Ellucian CRM Recruit to
boost enrollment and reconcile the school’s differing urban and rural
After launching CRM Recruit, Black Hawk College found substantial
success through personal student engagement, particularly through
mobile texting. “It is a win because I can get 50 students to not lose
their seats if I just ping them with a text—it's ridiculous how successful
that's been,” says Bjorgan.
The next enrollment initiative for Black Hawk College is to conduct a
reengagement campaign targeting 3,000 prospective leads. Consisting
of former students who did not graduate, this lead prospect pool will be
carefully targeted using CRM Recruit.
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