CHALLENGE: Increasing enrollment of urban- and rural-based students during a pandemic

With both urban and rural campus settings supporting nine Illinois counties, Black Hawk College faced the unique challenge of realigning their enrollment strategy while targeting a diverse prospective-student pool. 
Prior to the pandemic, Black Hawk College’s Dean of Enrollment Management, Heather Bjorgan, launched Ellucian CRM Recruit to boost enrollment and reconcile the school’s differing urban and rural prospect pool. 
After launching CRM Recruit, Black Hawk College found substantial success through personal student engagement, particularly through mobile texting. “It is a win because I can get 50 students to not lose their seats if I just ping them with a text—it's ridiculous how successful that's been,” says Bjorgan. 
The next enrollment initiative for Black Hawk College is to conduct a reengagement campaign targeting 3,000 prospective leads. Consisting of former students who did not graduate, this lead prospect pool will be carefully targeted using CRM Recruit. 


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