Check for a comprehensive feature set—especially for B2B
B2C and B2B are two different flavors of eCommerce, each with different requirements. Your hybrid platform should be strong in both areas. It should have features designed for both types of selling while also providing a unified product catalog and back end. Because B2B is more complex, you’ll want to take a close look at B2B features. If a platform doesn’t have a lot of the features on the checklist, it will probably need many customizations to support B2B.
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