Finding the Best of Both Worlds

Check for a comprehensive feature set—especially for B2B

B2C and B2B are two different flavors of eCommerce, each with different requirements. Your hybrid platform should be strong in both areas. It should have features designed for both types of selling while also providing a unified product catalog and back end. Because B2B is more complex, you’ll want to take a close look at B2B features. If a platform doesn’t have a lot of the features on the checklist, it will probably need many customizations to support B2B.

First Name

Last Name

Job Title

In which industry do you work?

Company Name

Address

City

State

Postal Code

Country

Phone

How many people are employed by your entire organization?

Company Revenue

The Adobe family of companies would like to bring you great content like this and keep you informed with personalized communications about Adobe’s products and services via email and telephone. By submitting this form, you agree to receive these communications at the email address and phone numbers you provided. See our Privacy Policy for more details or to opt-out at any time.
Yes No