Forrester Report: Introducing the insights- driven targeting spectrum

How sales and marketing can target better together, using insights to identify and convert high- potential accounts Are you looking to drive sales performance and guide strategy across revenue teams? Then you might be considering an investment in insights-driven targeting .

Businesses committed to an insights-first approach to targeting that leverages multiple data sources and predictive technologies find:Increased productivity Accelerated growth Greater organizational alignment Read Forrester’s latest research on what they’ve identified as the six key targeting capabilities and how companies can move up the targeting spectrum to maximize their go-to-market efforts and drive more revenue.

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