Getting Started With a Customer Data Platform

The Customer Data Platform (CDP) is the hottest new piece of marketing technology. In fact, CDPs are becoming ubiquitous in marketing and seem to pop up in every marketing-related report or search. According to the 2020 State of Marketing Report, among marketers who say they use CDPs, 86% are increasing or maintaining their use of them. This leaves many companies wondering if they need one too, with some asking, what is a CDP, anyway?

That’s what this guide is for. It’s your step-by-step playbook to help your organisation decide if you need a CDP and how to best select and prepare your organisation for one.

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