Guide to Measuring ROI of Influencer Marketing

There is measurable ROI in influencer marketing—and this guide will help you prove it

Marketers must be able to connect engagement with influencer content to business performance.

This comprehensive guide covers everything brands need to know about measuring ROI, including:

The influencer measurement framework
5 steps to creating an outcomes-based measurement program
How to maximize your ROI
Brand examples demonstrating sales lift, brand lift, and channel lift

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Finding the right influencers to work with Managing the campaign relationship Measuring performance of campaigns Scaling your influencer marketing programs All of the above

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