Hindsight Is 2020

Stores closed, sales moved online.

Though essential businesses like grocery and drug stores remained open, consumers quickly adapted to online shopping. In just 10 weeks, eCommerce sales saw the same amount of growth that it had over the last 10 years3, with more than $1 in every $5 being spent online in Q2 2020.

Store closures incited a mass conversion of shoppers that either have never or rarely shop online. In fact, eCommerce purchases are expected to increase 160%4 from new- or lowfrequency users

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