Home Equity: The New Fundamentals for Growth



In this ebook, you will learn about long-term patterns in the market, changes in consumer behavior that are here to stay, the increasingly competitive landscape — and how all of this culminates in new challenges and opportunities for home equity lenders.
We’ll unpack what’s getting in the way of some lenders’ ability to build profitable home equity strategies that set the stage for lasting relationships, then how to take steps to improve performance.
By the end, you’ll understand strategies your organization can adopt to win over consumers and positively influence the borrower journey — from consideration to application and through utilization.

















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