In the last year, we have seen many SaaS businesses that have managed to stay on the hypergrowth path despite the economic downturn. In fact, in 2020, we saw 16 SaaS IPOs vs. 12 in 2019. Publicly traded SaaS companies saw their stock prices more than double over the past year. What’s more, some of the most successful SaaS IPOs came with impressive growth rates as high as 76%+. How did these companies manage to stay on the path of sustained hypergrowth despite the curve balls thrown at them? Research shows that these companies: Walked the line between retention and acquisition beautifully, maintaining high NRR and CAC payback periods Were agile and adaptable in their GTM strategies. Rode the digital transformation wave seamlessly But a high-growth market inevitably attracts high competition. Doubling your growth rate is relatively easier when you’re a startup, but sustaining such high growth rates gets progressively more challenging as you scale up.
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