Dynamic applications entail dynamic presentation, accessibility options, variable data, and more. These features let websites adjust their content to deliver valuable personalized experiences to users -- but each new variable equals more things to test.

The customer journey now takes place across multiple devices. Customers don’t just use desktop computers, tablets, and mobile phones – rather, they constantly leapfrog from one to another using the same application. Multi-device journeys now represent up to 65 percent of all online purchases.

Lastly, the DevOps movement is taking over software development. Product-centric application delivery models, which account for both Agile and DevOps, are now favored by 85 percent of companies.5  This has drastically accelerated the number of releases that need testing – and DevTestOps now means testing every single step of the pipeline.