Brastop is a UK-based retailer focused on providing stylish and attractive large cup lingerie and swimwear. Their top priority is to provide value, and ensure their customers look and feel great in their purchase. To support this, the Brastop site also includes fitting tips and style suggestions for visitors to peruse. With regular sales of up to 70% off, and a guaranteed 30 day return policy, Brastop has established themselves as a brand to watch.
Brastop was ready to overhaul their marketing approach. They had three major priorities:
Hitting their revenue target - Brastop wanted to try new prospecting approaches and dynamic campaigns to increase revenue
Better and faster creatives for promotions - manually creating every promotion from scratch was taking away from time that would be better spent on optimization and analysis.
Scale their campaigns with prospecting and retargeting- Brastop’s Facebook pixel wasn’t tracking the full customer journey, making it impossible to see from where people left the site if they didn’t make a purchase. In addition Brastop also wanted to try new prospecting strategies
