What exactly is Google’s page experience update?

In simple terms, Google rewards websites that are user-friendly and provide top-quality, relevant content throughout all pages with higher rankings – irrespective of brand size and volume of brand search queries.
There’s a good chance page experience is already part of your existing SEO strategy to some extent – if not, you should make it your priority now to reassess your website optimization efforts for sustainable business success. 
Pages with a high bounce rate are a good place to start as it suggests there may be factors that are discouraging your visitors.

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