How Data Drives The Digital Experience

Defining Digital Experience

Digital experiences consist of all interactions between consumers and brands taking place via digital channels. These channels include websites, email, social media, digital advertising, apps, and even products, platforms and product ecosystems (including online marketplaces such as Salesforce AppExchange).

Marketing today is increasingly focused on influencing customers through these digital channels, which essentially comes down to creating, managing and orchestrating digital experiences across the customer journey. And doing that requires understanding, tracking and, ultimately, personalizing these experiences.

First Name

Last Name

Job Title

In which industry do you work?

Company Name

Address

City

State

Postal Code

Country

Phone

How many people are employed by your entire organization?

Company Revenue

I consent to have this website store my submitted information so they can respond to my inquiry. See your Privacy Policy to learn more about how we use data.