Digital experiences consist of all interactions between consumers and brands taking
place via digital channels. These channels include websites, email, social media,
digital advertising, apps, and even products, platforms and product ecosystems
(including online marketplaces such as Salesforce AppExchange).
Marketing today is increasingly focused on influencing customers through
these digital channels, which essentially comes down to creating, managing and
orchestrating digital experiences across the customer journey. And doing that
requires understanding, tracking and, ultimately, personalizing these experiences.
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