On January 21, 2020, the Center for Disease Control confirmed the first case of the 2019 novel coronavirus in the United States. By March 11, the World Health Organization had declared COVID-19 a global pandemic.
Within a few short months, the deadly disease would impact businesses across the country and around the world, causing disruptions in services, shortages of goods,
and shut-downs.
Companies adapted quickly, scrambling to adjust to disruption, rapidly changing information, and emerging safety guidelines—and moving both their services and
workforces virtual wherever they could.
With the public in a heightened state, looking for more information and reassurance around the pandemic, brands switched their communications into high gear.
At Validity, we began to observe some major shifts as email subscribers, now quarantined at home, dramatically changed how they consumed information.