Aside from the categories noted above, respondents
broadly expected their spending patterns to remain the
same. This may suggest that many pandemic payment
behaviors will be more enduring than expected.
Compared to other generations, Gen Z were slightly more
fluid in their intentions to increase or reduce spend in
certain areas. For example, Gen Z were three times more
likely to expect their spending on health and well-being to
increase than Boomers+. Equally, they were the most likely
generation to believe their spending on digital content
would fall, with 20% of respondents saying so.
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