Turning raw data into actionable insights has a direct correlation
to overall financial success in retail. From trend forecasting and
inventory control to marketing strategy and customer behaviour,
perhaps no industry relies more heavily on data.
The arrival of COVID-19 fast-tracked data-driven modernization
initiatives for retailers in areas like customer support, order
fulfillment, and inventory management. Shoppers want to know
what’s available before they visit stores, and they expect fulfillment
options like curbside pickup. This has left many retailers asking
how they can get smarter with their data, move faster to create
new customer experiences, and do a better job of connecting their
employees and customers—all reliably, at scale, and in a secure way.
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