Simply put, there are a lot of moving parts.


This process requires a lot of data. In order for that data to work, it needs a framework or a structure to follow. This framework is known as a marketing taxonomy.

Think back to your days in the school library. 

When you needed to find a book, you didn’t just roam the shelves hoping you would find what you needed. You used a system, more specifically the Dewey Decimal System, to find the specific title you were looking for. 

The library would classify books into different sets in order to make them easier to find and access. Sometimes these categories would overlap, sometimes books could be filtered into different categories, but the system provided the structure necessary to make the library more efficient for everyone involved. 

I consent to have this website store my submitted information so they can respond to my inquiry. See Your Privacy Policy to learn more about how we use data.

By clicking 'Download Now' you agree to our Terms of Use. We take your privacy seriously. For more information please read our Privacy Policy. By registering with the Enterprise Guide you will automatically receive our weekly Product Update and Technology Insider eNewsletters.

Copyright 2021 Enterprise Guide. All Rights Reserved. Terms of Use | Privacy Policy