This process requires a lot of data. In order for that data to work, it needs a framework or a structure to follow. This framework is known as a marketing taxonomy.
Think back to your days in the school library.
When you needed to ﬁnd a book, you didn’t just roam the shelves hoping you would ﬁnd what you needed. You used a system, more speciﬁcally the Dewey Decimal System, to ﬁnd the speciﬁc title you were looking for.
The library would classify books into different sets in order to make them easier to ﬁnd and access. Sometimes these categories would overlap, sometimes books could be ﬁltered into different categories, but the system provided the structure necessary to make the library more efﬁcient for everyone involved.
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