Over the past decade, organizations have focused heavily on improving
the customer experience (CX). Indeed, great strides have been made to
ensure that customer-facing websites and mobile applications have been
optimized, personalized, and gamified to become dynamic and responsive
to meet real-world customer needs. Agencies around the world have
built teams and skill sets to rapidly design, develop, and deploy
In parallel, technology has moved rapidly from tools to build websites
(web content management) to tools for building today’s sophisticated
digital experience platforms (DXPs).
However, over that same time period the employee experience (EX) has
suffered. Corporate intranets, the internal version of external customer
websites, today are typically aging, underfunded, difficult to use, and poorly
designed. Nobody really likes their corporate intranet, and all too often
these intranets are designed to put across corporate leadership’s message
rather than communicating the information that employees need and want
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