At the most basic level, Real-Time Transportation Visibility
(RTTVP) is the ability to have up-to-the-minute information
on the location of shipments and an updated estimated time
of arrival (ETA) on when the shipments will arrive at each
milestone and their final destination.
Transportation visibility isn’t something new, but increasing
supply chain complexity requiring multiple carriers across
multiple lanes has companies scrambling to find answers.
Without a single source of truth for your tracking data, your
teams will be left making a lot of calls, sending emails back
and forth and racing around to track down information that will
quickly be outdated. The continued expansion of global trade
and the Amazon effect (which has everyone expecting visibility
on their phones and next-day delivery) has only increased the
need. Moreover, buyer inventory planners, stores and other
stakeholders in the supply chain have a vested interest in
better understanding associated orders.
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