Developing a Killer Creative Brief

A creative brief serves as a blueprint for any in-house creative team or agency. It outlines objectives for a campaign and helps guide creative direction aligned to the brand’s overall strategy. The key to a creative brief is that it should that it should be exactly that – brief. It should be linked to the overall business objective of the brand, tell a story and be single-minded in its narrative. 

Here, we’ll take you through the points to cover to nail a creative brief that sets you up for success. 

By clicking 'Download Now' you agree to our Terms of Use. We take your privacy seriously. For more information please read our Privacy Policy. By registering with the Enterprise Guide you will automatically receive our weekly Product Update and Technology Insider eNewsletters.

Copyright 2021 Enterprise Guide. All Rights Reserved. Terms of Use | Privacy Policy