Developing a Killer Creative Brief
A creative brief serves as a blueprint for any in-house creative team or agency. It outlines objectives for a campaign and helps guide creative direction aligned to the brand’s overall strategy. The key to a creative brief is that it should that it should be exactly that – brief. It should be linked to the overall business objective of the brand, tell a story and be single-minded in its narrative.
Here, we’ll take you through the points to cover to nail a creative brief that sets you up for success.