How to Grow Your Brand in the Age of ‘Near Me’

What is the Age of ‘Near Me’?

Imagine for a moment you’re exploring a new neighbourhood by bike. When it’s time to take a break, wouldn’t you also take out your smartphone and search for a café with a patio? “Hey Google, where’s a good coffee shop around here?”

Welcome to the Age of ‘Near Me’.

In digital marketing we use the term ‘near me’ if it’s a search with local intent. These searches may be for parks and parking lots, grocery stores and libraries, and — you guessed it — the products and services your business offers.

Why is this so exciting? About every second Google search today is a ‘near me’ search!

First Name

Last Name

Job Title

In which industry do you work?

Company Name

Address

City

State

Postal Code

Country

Phone

How many people are employed by your entire organization?

Company Revenue

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What is the Age of ‘Near Me’?

From Uberall