How to Launch New Product Development From Idea to Aisle

Introduction

During a New Product Development, an initial concept is transformed into a marketable new product, with the intention of delighting new and existing customers.

There are thousands of clear motivations and benefits tied to a new product launch. Some key motivations, common across brands, are to drive revenue, grow loyalty or respond to changing customer needs. Core benefits include an increased user base, stronger retailer relationships, and better customer awareness.

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