In May of 2018, Forrester Research shared ""Agile product teams complete substantial work without user experience testing, either leading to lower quality products or rework that increased expenses and delayed launch.” While speaking with Designers, Developers and other professionals within Agile teams, the same perceived barriers and objections that prevent them from running research within Sprints are still regularly found today.
User research is often incorrectly perceived as too slow, and many Agile teams are not running research within or alongside Sprints, and therefore run the risk of delivering poor digital experiences.
However, user research can be fast and nimble if you run the right type of research at the right time.
The good news for anyone working in Agile, or even those just thinking about it, is that embedding research into Sprints is not difficult if you take the right approach.
Read this eBook and discover:
Commonly perceived barriers to agile research How to make research happen in agile
How companies test in agile with UserZoom
Real life scenarios from AIG and a popular UK Supermarket who are working with agile sprints