How to Take Your B2B Brand Direct-to-Consumer

For manufacturers and distributors, it isn’t easy to transition from selling business-to-business (B2B) to selling directly to consumers. That’s why we’ve put together this guide. It contains actionable solutions to the challenges you face when launching a DTC e-commerce website.
Specifically, you’ll learn:
• The benefits of selling directly to consumers
•Ways to address potential conflicts with your retailers and other channel partners
• Technology considerations for selling your products online
• Proven strategies for building brand awareness and marketing
your products
• How to meet expectations for order fulfillment, shipping and
customer service

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