Imagine this: You acquire a new online customer,
Samuel, who orders a pair of sunglasses from
your website. After his order is placed, Samuel
gets funneled into your designated welcome
journey for new buyers. His first email in this
series includes a thank-you note for becoming
a customer and an invitation to become part of
your loyalty program.
That same week, Sam, whom you know as an
exclusively in-store shopper, reaches the sixmonth mark without interacting with your brand.
You enroll him in a win-back campaign, nudging
him with a few “Don’t forget about us!” texts and
emails with an exclusive discount code.
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