The Importance of Mobile Apps in the Travel Industry

  • The number of users booking travel on their mobile devices is continually increasing, especially amongst millennials. In the U.S. alone, 61% of consumers in the U.S. booked and paid for their trips on mobile devices in the past year. Not only are users searching for and booking flights and accommodation on mobile, but users are increasingly turning to apps for every stage of their travel journey: from searching for a car rental and in-destination activities, checking into flights, and generating boarding passes. This trend can be seen in these statistics from PhocusWire, which show a clear preference for apps over the mobile web when completing most travel-related activities

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