Introduction


We’re all worthy of feeling safe, included, and valued in all aspects of our lives. It seems obvious to say, but there’s still work to be done to ensure diversity, inclusion, and equal opportunity in the business world. Whether it’s within your organization, or the message you present to consumers, your brand language is a clear predictor of how your brand will behave. 
People care that big companies are invested in their future. Glassdoor reports that 73% of job seekers say they won’t apply for a job if the company’s values don’t align with their own, and 47% of millennials actively look for diversity and inclusion when sizing up potential employers.





















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