Jockey Increases Return On Ad Spend Through Predictive Audiences With Bluecore Advertise™ And Criteo
Bluecore’s native integration and partnership with Criteo enabled the Jockey team to seamlessly extend their targeting capabilities for key customers in display advertising by pairing first-party data and dynamic AI-powered audiences. This allowed them to not only reach new customers but to re- engage existing customers by predicting what each shopper wants to see next.