At the heart of successful FinTech is innovation, which continues marching forward and introducing new and exciting ways to meet consumers’ evolving needs and preferences. From contactless and mobile payments (more widely adopted due to the COVID-19 pandemic) to solutions that help underserved communities, staying at the forefront of innovation and customer needs is paramount. 

Alternative data sources, including survey data, play an invaluable role in helping FinTech companies lead the industry through innovation. In this paper, we highlight 3 things to know about the value of survey data and how it can help FinTech leaders as they anticipate and respond to consumer needs.