At the heart of successful FinTech is innovation, which continues marching forward
and introducing new and exciting ways to meet consumers’ evolving needs and
preferences. From contactless and mobile payments (more widely adopted due to
the COVID-19 pandemic) to solutions that help underserved communities, staying
at the forefront of innovation and customer needs is paramount.
Alternative data sources, including survey data, play an invaluable role in helping
FinTech companies lead the industry through innovation. In this paper, we
highlight 3 things to know about the value of survey data and how it can help
FinTech leaders as they anticipate and respond to consumer needs.
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