Since its founding in 1979, Life Style Sports has grown to become the largest sports retailer in Ireland, with 53 outlets in operation across Northern Ireland and the Republic of Ireland. In 2012, the Life Style Sports website was relaunched as a fully-formed e-commerce store for sporting goods. Life Style Sports work with the digital-marketing agency NMPi on their online digital advertising.
Life Style Sports wanted to run their Facebook promotions more effectively. They wanted to improve their return on ad spend (ROAS), and increase their purchase volume on the site, without a significant increase to their cost per action (CPA). Essentially, Life Style Sports was ready to begin the journey into automation and dynamic advertising. They wanted to ensure everything was set-up correctly, and that they had a tool to make the most use out of their new promotions.