Magic Quadrant for Software Asset Management Tools

Gartner defines the software asset management (SAM) tool market as products that provide automation to support the tasks required to maintain compliance with software license use rights. The tools provide in-depth analysis of software assets by decoding software license entitlements, automating the collection of software consumption data, establishing independent software vendor (ISV) effective license position (ELP), optimizing software value delivery, and sharing information with other tools and stakeholders.

SAM tools offer a broad spectrum of features and functionality. Gartner breaks down SAM tools into seven discrete activities:

  • Discover and identify software entitlements: Integrate with vendor portals, sourcing and procurement applications and other data sources to obtain software contract, purchase and procurement records, and support manual entry. Understand vendor licensing use rights to support reconciliation and optimization.

  • Normalize software entitlements: Consolidate multiple software entitlement records and other information to produce a single, accurate, organized and categorized inventory of the entitlements in effect for each ISV.

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